Products

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Product industry focus: Field marketing in the Retail sector

Written for Windows (in C#) and available on PC, tablet and mobile phone, StoreCard is an online cloud application that is utilized within the area of field marketing to streamline the merchandizing review process.

An easy-to-use timesaver StoreCard is aimed at auditing in-store product promotions, point-of-sale (POS) displays and advertising campaigns ensuring all on-the-shelf merchandizing is fully accounted for.

StoreCard promotes efficient in-store product management and control by ensuring all in-store products are effectively displayed:

• On-shelf for purchase,
• In all agreed stores and locations,
• And POS is visible in-store.

StoreCard history and demand

This auditing software solution was created when one of Tildatech's high-end customers, within the retail sector, was experiencing several merchandizing review process challenges out in the field, which included:-

• An extremely slow, hand-written review process that often resulted in unreadable and inaccurate information being submitted,
• Lost and misplaced review reports,
• No stock on the shelves and,
• Incorrectly placed advertising material or point of sale displays.

These concerns lead to the creation of the StoreCard, which has not only restructured the review process for efficiency within the field marketing arena, but has also been developed to be simple and fast to use when auditing in-store products.

The key objective of this application is:-

• To offer an optimized user interface that audits and records the merchandizing review process with:-
  • The option to attach audio, video and images as well as comments,
  • Numerous selective filters and multiple user structure,
  • Online and offline mobile capability that currently supports Android and Apple IOS,
  • Bar code scanning for recognition and recording purposes on Apple IOS,
  • Browser compatibility that supports all the major browsers: Internet Explorer, Google Chrome and Firefox,
  • A simple graphical view for all devices,
  • Search functionality for products,
  • Secure Logins via a SQL database,
  • Role based permissions, users can have multiple roles depending on the review requirements,
  • All records kept digitally,
  • An automatic emailing system (for approval process).

The significant advantages of StoreCard are that it:-

• Provides the choice to arrange and adapt the system to suit conventional or more elaborate review processes.
• Is more reliable with offline mobile functionality.
• Offers no excuses for non use.
• Is easy to install being web-based, especially the tablet and mobile versions, which are downloadable from their respective online stores.
• Is a time-saver by offering a simple method of inserting, updating and deleting information.
• Is Eco-friendly - being digital results in less paper being used, which reduces the carbon footprint.
• Has Speedy tracking capability with defined search parameters.
• Amplifies management control with role-based permissions and custom-built reports.
• Gives the freedom to customize the colour scheme and logo of the website to reflect your corporate identity.
• Enables savings through; paper reduction, improved management of merchandise and enhanced third party supplier communications and relations.
• Simplifies the merchandizing review process by providing an easy-to-use graphical interface for all devices with simple screen navigation and user-prompts.
• Streamlines the procedure by automatically emailing all review reports to administrators and offering links for them to query or close the review process.

Storecard price structures (per user bracket)

The auditing tool structures below include all the given features of the StoreCard product.

Structure 1 = 1 to 10 users

Structure 2 = 11 to 50 users

Structure 3 = 51 to 100 users